The Business Assessment Model
The Business Assessment Model (BAM) evaluates trajectories of People, Performance and Planet (3P) of a single company as well as of the whole market system as a function of business decision of actors, exogenous events in the broader socioeconomic environment or both.
BAM computes the cumulative dierence between predictions of the perturbed and original 3P trajectories in order to conduct analysis of decisions within the medium run planning horizon.
Figure: Integrated 3P trajectories comparing system-level dynamics of both Baseline and Variant scenarios.
Who is behind BAM?
This project has been developed by Robert Axtell and Maciej Latek from Department of Computational Social Science, George Mason University and Francesco Cordaro from Mars Corporation. Funding has been provided by Mars Inc. through it's Economics of Mutality initiative.
Where can I see BAM?
The project website https://www.assembla.com/wiki/show/sweetmutuality/ on which you can:
BAM is implemented in MASON simulation framework.